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Cottage Industry

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Cottage Industry

Kingfisher mom turning sewing hobby into thriving business

By
Addison Themer

In less than two months, Cherie Lemke says she is shocked by the success of her new business, Dreaming of Daisies.

The mom of four from Kingfisher began making clothing for her nearly 17-month-old twin daughters Evalyn and Eleanor in January.

Lemke posted photos of her daughters on Facebook and people began commenting on the posts asking her to sell the clothes, so she decided to give it a try.

Lemke and her husband Luke also have two sons – Eli, 8, and Eian, 5.

“Before this year, all I had made were Halloween costumes and a stuffed animal for my boys,” Lemke said. “I expected to have five orders in my first drop.”

Instead, Dreaming of Daisies received 68 orders.

(“Drops” are flash sales on her business Facebook group page which are limited to a certain number of each item in each size and fabric.)

Lemke now tries to limit each drop to 50 orders and the last one sold out in six minutes.

Lemke is a part of a nationwide group for mothers of twins and this is where many of her customers come from, she explained.

“It can be hard to find sets for twins,” Lemke said. “Especially for a boy and a girl, but I can make coordinating clothes for both.”

She currently has a two-to-three week turn around for orders but plans to have ready-to-ship clothes available in the future as well as a business website.

In addition to traditional shorts and shirts, she sells rompers, peplum tops and “bummies,” her most sought after item.

“Bummies are shorts that hit right below the bum,” she said.

Lemke recently began making dresses which, she explained, she hopes to sell for girls who have outgrown rompers.

The clothes are currently made to order and are semi-custom, meaning that customers can send in measurements, choose a style and can pick out fabric from Lemke’s selection.

Right now, Lemke makes boys and girls clothes from newborn to a size youth 8.

“I wanted to have matching mother-daughter sets for Mother’s Day and hopefully I will by next year,” she said.

Getting all that sewing done with four active kids in the house creates its own challenges.

But Lemke said her husband Luke helps with kid duty when he’s not working to give her some uninterrupted sewing time.

“When I told Luke I wanted to take a leap in the dark to try sewing for sale, he told me as long as it made me happy, he’d do everything he could to support my dream,” she said.

“After working all day and helping on his family farm he never hesitates to take all four of the kids so I can have quiet, uninterrupted sewing time or handle dinner and bedtime so I can keep working.

“If I’m running behind and need to work all night he sleeps in the chair because he knows I hate being up alone, then he let’s me sleep in the next morning.”

Other extended family members help with the work flow, she said, including her aunt Debra Henderson who cuts patterns, irons and packages items for shipment, aunt Sylvia Bernhardt who helped replace a broken machine and aunts and grandmas have all helped entertain kids while Lemke sews.

Her own experiences as a budding small business owner also make her even more supportive of other locally owned businesses.

She’s developed a relationship with The Quilt Lady, a fabric and sewing supply shop Dawn Reitz recently opened in downtown Kingfisher.

“Dawn at The Quilt Lady is so helpful and her shop is amazing,” Lemke said. “She’s great at helping me pick coordinating fabrics, has ordered in some requests for me and the fabric she carries is excellent quality.”

And with an eye toward maintaining her customer stream, Lemke will soon deploy a team of social media representatives, who will post photos of their children modeling Lemke’s clothes in exchange for product discounts.

She may have to take a relative up on her offer to join her as a seamstress in order to keep up with demand.

“My end dream is a small shop – that’s not in my house – where I would have some ready-to-ship items in addition to selling custom orders,” she said.

None of this was what Lemke had in mind once her daughters started school and she turned in her stay-at-home-mom badge and returned to the workforce.

“I planned to be home with the kids until the girls hit preschool age and then returning to an office,” she said.

“But after setting my creativity free, I can’t imagine going back to an office setting.”